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| Seminar 2 |
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Designing Print (& Web) Pages People
Will Actually Read! |
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| This seminar provides the basic rules of
thumb to follow when organizing and laying out print materials. It is a
primer for the non-designer, and its principles can be used on your
computer, with your software. |
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- Avoid the most common pitfalls of page
design and layout.
- Get readers on your side before they read
a word.
- Get people reading your materials, almost
before they realize it.
- Create a positive subconscious response
to your document.
- Keep readers comfortable and continuing
to read.
- Use the tricks and techniques of graphic
design professionals.
- Use the most basic rules of typesetting.
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A business that has been in operation for
years can give the impression of being a start-up—implying a
lack of knowledge and experience—based solely on the
appearance of its printed materials.
Many businesses create their own printed materials—from
brochures to newsletters, business cards to stationery. Often the
person doing this work has no design or layout training—and
unfortunately, it usually shows.
This program will help you compete in the marketplace by making your
business look as polished and professional as it actually is. |
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 One of the most informative and comprehensive
courses I’ve ever taken. It has changed my perception and my
business permanently.
—Jordan Hart, Image Consultant |
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You demystified the complex into terms I can
understand. Thank you very much.
—Marty Rose Springer, Writing With Light Photograph |
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Excellent class. I know at least three ways that
I will revise my materials. Thank you.
—Tracy Slein, Music Promoter |
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- Entrepreneurs
- Small business owners
- Anyone who creates, or oversees the
creation of, corporate identity or marketing materials
- Graphics professionals who want to learn
more about their clients, or about other branches of the graphics
industry
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