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| Seminar 3 |
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Finding & Working with Graphics
Professionals |
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| This seminar will demystify and facilitate
good working relationships between you and the graphics professionals
on your team. |
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- How to find the right professionals for
your needs.
- What to do before you
contact a graphics professional.
- How to assess the portfolio and the
professional, so you get what you want and expect.
- How to provide relevant information to
get a relevant bid.
- What to expect in terms of schedule and
budget.
- How to organize the materials you hand
off to your professionals, for speed, accuracy, and economy.
- The anatomy of a design project: typical
phases, timelines, and procedures.
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As a successful business, you will
eventually want graphics professionals to help you produce your
business identity and marketing materials: logos, stationery systems,
forms, annual reports, newsletters, brochures, etc.
It is critical to the success of your graphics projects to know how to
find and assess the people and organizations you’ll
need—professionals like printers, designers, editors, and
photographers.
You should know who does what, what to expect in terms of budget and
scheduling, and even how the relationships work.
If you’ve already had less than wonderful experiences, this
class is especially for you. |
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 This was the best description of the proper
method of doing business with a graphic designer that I have ever heard
in the 40 years I have worked as a commercial printer in the San
Francisco Bay Area.
—Robert R. Craft, Sr., Craft Press Inc. |
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Great investment!
—Mike Schober, small business owner |
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This was an excellent overview for new graphic
arts clients. Very useful toward better relations between designer and
clients. Helped to refresh me on where beginning clients are coming
from.
—Rob Sandusky, graphic designer |
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- Entrepreneurs
- Small business owners
- Anyone who creates, or oversees the
creation of, corporate identity or marketing materials
- Graphics professionals who want to learn
more about their clients, or about other branches of the graphics
industry
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