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| Seminar 1 |
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Creating & Maintaining Your Visual
Business Identity |
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| This seminar will teach you the concepts
and techniques for creating your own Visual Business Identity so you
can get it working for you, from your own computer, with your own
software. |
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- What a Visual Business Identity is, and
why you need one.
- How a Visual Business Identity can make
your job easier while making you look better.
- How to become recognizable at a glance.
- The process of creating a great visual
identity.
- The rules for applying your visual
identity to print, web, and other materials.
- How to stay recognizable through a visual
identity update or redesign.
- How to recognize—and
adopt—your "design orphans."
- How to make the impression you intend
with your customers (and how to avoid those unintended impressions).
- How to tie subsidiary businesses and
products to your main visual identity.
- How to maintain your visual identity
through staff and vendor turnover.
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| Please bring samples of your current
materials: logos, business cards, website printouts, brochures, and
whatever else you use in your business. |
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 This seminar was absolutely useful—well
worth the money—worth twice the money!
—John Potts, Integrity Consulting group |
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When she talked about the clients’
before and after examples it was riveting. She took into account the
importance of planning for business growth.
—Liz Williams, Group Performance Associates |
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This was excellent—informative,
professional, and tailored to our group. I want to hear more!
—Joy Lasseter, Body Mind Connection |
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- Entrepreneurs
- Small business owners
- Anyone who creates, or oversees the
creation of, corporate identity or marketing materials
- Graphics professionals who want to learn
more about their clients, or about other branches of the graphics
industry
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